Report: Box sets the price of IPO at $14 per share

Storage wars continue. Box keeps strumming along as the market leader, we will have to see what happens to their competitor Dropbox. Another raise? or another IPO for the storage kings?

Gigaom

Box plans to offer 12,500,000 shares priced at $14.00 per share during its IPO on Friday, according to a Reuters report late Thursday citing an underwriter. CNBC and the Wall Street Journal are also reporting that updated share price. Box will be trading on the New York Stock Exchange under the symbol BOX.

The pricing is higher than the $11 to $13 price per share the company was planning on last week. With the new pricing, the company is valued at around $1.67 billion.

Box, founded in 2005 by CEO Aaron Levie and Dylan Smith, first filed to go public in March but then wavered with its plans as the year went on, citing market problems. It wasn’t until this month that the company formally made public that it planned to go forth with its IPO plans.

In the filings, Box said it has over 32 million registered…

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