What We’ve Been Reading

Designing startup metrics to drive successful behavior

Great companies are almost always run by great management teams. And great management teams know that the only way to improve a process is to start by measuring it. Good metrics should also be actionable, and drive successful behavior. In this post David Skok, at for Entrepreneurs, hope to help show how to figure out which metrics matter the most, and how to design them in such a way as to drive behavior that will lead to the results that you want.

Why startups prefer raising seed capital from angel investors rather than from seed funds

Seed funding, typically the earliest investment in a startup, is no longer the territory of angel investors and dedicated seed funds. Stealthily, big-ticket venture capital funds that normally make large bets in startups are writing smaller cheques to younger companies as well, marking a tectonic shift in investment dynamics. Read why Shonali Advani and Evelyn Fok, ETRetail.com, believe startups are looking more and more at angel investors.

Prioritize Product Development by the Four Stages of Use

When prioritizing feature development, Ben Yoskovitz, Instigator Blog, likes to think of a product in four pieces: Ongoing Engagement, Onboarding, First User Experience and Marketing/Growth.

These are actually the steps a user goes through during their lifecycle with your product (listed in reverse). Think of your product less in terms of features and more in terms of the experience you’re trying to provide from start to finish.

21 Characteristics of an Entrepreneur (And How to Master Them)

As an entrepreneur, you will need to master a number of skills to achieve success.

From the ability to notice new business opportunities; to being happy when taking risks; from being a natural promoter to being particularly adept at cultivating networks than others.

In fact, the range of skills that successful entrepreneurs demonstrate has led to some debate about whether or not entrepreneurs are born or made. Read what the blog at EpicLaunch have to say about the born vs. made debate.

Products are Lines, not Dots

Jevon MacDonald, Startupnorth.ca, sees a lot of founders and startups struggling with explaining what they are trying to accomplish. Many are just focused on how they are going to do the next thing. The next release, the next pitch, the next campaign.

Releasing a product is not an accomplishment in and of itself. Launching isn’t either. Getting a feedback and signs of traction never quite feels like enough.

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